Vitamin and Supplement Trends for 2024

As we approach the new year, it makes sense to see what is on the horizon for vitamins and supplements. New products are always emerging and more importantly, new research often sheds light on known vitamins.  From our standpoint, it is important to point out the truth about many of the “too good to be true” sounding gimmicks that make their way around social media. As is typically the case, things that sound too good to be true usually are just that. And in the case of supplements, many of them can be downright dangerous.

However on the flip side, many tried and true vitamins have emerging evidence supporting their use. Some of the clinical effects we have observed in our  in practices for many years are now being demonstrated with solid scientific data to hold true.  Now, more than ever, we believe it is essential to take vitamins that are backed by medically sound data and to use your individual needs to determine what you take and in what amounts. The more data we have, the better we at Vous Vitamin can utilize this information to create personalized products to help each individual find their best health.

So what is the buzz about these days..

  1. Supplements that help with mood. It turns out that data does support the use of certain vitamins for both anxiety.  A large metaanalysis supports using vitamins and supplements for mental health.  Specifically, certain B vitamins may be beneficial. Trendy herbals such Ashwaganda are often discussed but true data to support benefit and no show harm remains sparse. It is our suggestion to hold off on the herbals and stick to the tried and true micronutrients that we prioritize as research suggests that these deficiencies likely contribute to the enzyme deficiencies which fuel anxiety and depression.
  2. Vitamin D may be even better than we thought. We have long evangalised the use of vitamin D supplementation in differing doses for many people. We know its importance in bone health, immunity, migraines prevention and more. A recent study in the British Medical Journal suggests that Vitamin D supplementation may also help reduce cardiac events. A known antioxidant vitamin, D is a hormone that seems to play a role in many bodily functions. We all have different needs for vitamin D based on a vareity of factors including diet, sun exposure, ethnicity, body weight and more.
  3. Collagen is a bust. While we know everyone so wanted collagen to be the magic bullet for beautiful hair, skin nails and even strong bones. However, the old adage, “If it sounds too good to be true, it probably is…” There is little objective research to suggest a benefit to these products. Rather, correcting individual nutrient deficiencies is known to help with hair, nail and skin health. Specifically, iron, vitamin D, biotin and vitamin C in proper doses have all been shown to promote the growth of hair and nails.
  4. Iron deficiency is still a thing. A recent study in JAMA suggests that iron deficiency is even more prevalant that we every thought. We have known this for years in clinical practice. Low iron stores abound and this deficiency contributes to common symptoms of fatigue, low energy, brain fog, thinning hair and more.
  5. Magnesium is even more magnificent than suspected.  We have long been fans of magnesium supplementation for many people. Additional data continues to support the benefits of this element. It’s been shown to be helpful for Irritable Bowel Syndrome, migraines, anxiety, blood pressure and more
  6. Vitamins for memory are becoming more and more popular. And we don’t mean shark cartilage (the evidence for that is as sparse as you might think). Rather, we mean that more legitimate supplements have been proven to be associated with improvments in memory or prevention of dementia. A recent study in The American Journal of Clinical Nutrition suggests that vitamins can do just that. We suggest that this rests on the proper blend of nutrients tailored to individual needs.  This may include vitamin D3, certain B vitamins, Omega 3s and more.

As with most topics in the medical world, information is constantly coming to light to help elucidate the use of vitamins for many aspects of health. As physicians we are constantly keeping up with the latest and the greated research about vitamins and health. While there is truly nothing new under the sun, there is often new data to support the use of certain vitamins to help with your health. As with all medications, vitamins should be taken properly, in medically sound doses and based on individual needs.

A personalized vitamin is the best way to address your needs. Take our vitamin quiz here.

Romy Block specializes in Endocrinology and Metabolism and is mother to three active adolescent boys. Arielle Levitan is a Doctor of Internal Medicine with a special interest in Preventive Medicine and Women’s Health.  She is a mother of three teenagers. As professional women with active family lives, they recognize that people often neglect their own health needs and are uncertain about what vitamins to take. Each person is different in her diet, exercise and health history, and will benefit from different nutrients.  After years of advising their patients about the proper vitamins to take,  Drs. Block and Levitan created Vous Vitamin® to provide people everywhere with quality vitamins that are suited to their individual needs. They are authors of the award winning The Vitamin Solution: Two Doctors Clear Confusion About Vitamins and Your Health (She Writes Press, 2015). Take your vitamin quiz now to get exactly the right vitamins for your needs.

The statements made in this article have not been evaluated by the Food and Drug Administration. The products offered by Vous Vitamin® are not intended to diagnose, treat, cure, or prevent any disease.

Nothing contained herein is intended to be a diagnosis or constitute medical advice.  The symptoms described in this Blog may be a result of a serious medical condition which requires medical treatment.  You should consult with your doctor if you are experiencing any of the symptoms mentioned in this Blog and before beginning any vitamin or supplement regimen.




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